Crisis Action Checklist

Date ____________________
Brief description of incident: ________________________________________________________

 

_________________________________________________________________________________
Crisis assessment
Communications and Marketing is notified of crisis
Communications and Marketing confers with appropriate U of L official (this is the president or his designee in an emergency)
Crisis team convenes; reviews communication, legal, other issues
Strategy development
Communications and Marketing gathers information
All media contacts directed to Communications and Marketing
Communications and Marketing recommends communication strategy
President (or designee) approves communication strategy
Communication
Communications and Marketing prepares information for release
Communications and Marketing releases information internally:
Emergency units notified (Public Safety, Telecommunications, etc.)
News bulletin

ULink, U of L main web page, News Break

Telephone hotline (recorded message)

Communications and Marketing coordinates notification of outside people and/or groups
Communications and Marketing releases information to news media:
Personal contact

Telephone

FAX

Radio feed

Video feed

News briefing

Monitoring
Communications and Marketing monitors news coverage
Communications and Marketing corrects news reports as needed
Evaluation and follow-up
Communications and Marketing presents overview of news coverage
Crisis team evaluates overall management effort
Communications and Marketing reports findings to President