Crisis Action Checklist
| Date ____________________ | |
|
Brief description of incident: ________________________________________________________
_________________________________________________________________________________ |
|
| Crisis assessment | |
| Communications and Marketing is notified of crisis |
|
| Communications and Marketing confers with appropriate U of L official (this is the president or his designee in an emergency) |
|
| Crisis team convenes; reviews communication, legal, other issues |
|
| Strategy development | |
| Communications and Marketing gathers information |
|
| All media contacts directed to Communications and Marketing |
|
| Communications and Marketing recommends communication strategy |
|
| President (or designee) approves communication strategy |
|
| Communication | |
| Communications and Marketing prepares information for release |
|
| Communications and Marketing releases information internally: | |
| Emergency units notified (Public Safety, Telecommunications, etc.) |
|
News bulletin |
|
ULink, U of L main web page, News Break |
|
Telephone hotline (recorded message) |
|
| Communications and Marketing coordinates notification of outside people and/or groups |
|
| Communications and Marketing releases information to news media: | |
Personal contact |
|
Telephone |
|
FAX |
|
Radio feed |
|
Video feed |
|
News briefing |
|
| Monitoring | |
| Communications and Marketing monitors news coverage |
|
| Communications and Marketing corrects news reports as needed |
|
| Evaluation and follow-up | |
| Communications and Marketing presents overview of news coverage |
|
| Crisis team evaluates overall management effort |
|
| Communications and Marketing reports findings to President |
|